With over 20 years of strength training experience and 13 years competing in powerlifting, Alex became Australia's #1 lifter all-time in the under-90kg division, reaching as high as #7 worldwide.
Since starting coaching and personal training in 2014—including as head powerlifting coach at PTC South Melbourne from 2015-2020—Alex founded Deken Strong and has coached over 200 people to competition, including 15 state champions, 8 national champions, and a world champion.
He has also taught over 150 beginners the basics of the powerlifts through an 8-week Fundamentals program.
Alex is passionate about using powerlifting adn strength training as a tool to help people find growth, community, belonging, and a stronger sense of purpose in their lives.
Alex is currently available for both in-person and online coaching.